Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark " Thriller" and the Martin Scorsese-directed " Bad", which was influenced by the stylized dance "fights" in the film version of West Side Story.
One of the best-known examples is Madonna's 1985 video for " Material Girl" (directed by Mary Lambert) which was closely modelled on Jack Cole's staging of " Diamonds Are a Girl's Best Friend" from the film Gentlemen Prefer Blondes. Musical films were another important precursor to a music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s-50s. Musicals of the 1950s led to short-form music videos These films were, according to music historian Donald Clarke, the "ancestors" of music video. Musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film, Lookout Sister. Soundies, produced and released for the Panoram film jukebox, were musical films that often included short dance sequences, similar to later music videos. Numerous other musicians appeared in short musical subjects during this period. a dramatized performance of the hit song. Live-action musical shorts, featuring such popular artists as Cab Calloway, were also distributed to theaters.īlues singer Bessie Smith appeared in a two-reel short film called St. cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Bros. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. Early 'cartoons featured popular musicians performing their hit songs on camera in live-action segments during the cartoons.
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Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball," which is similar to a modern karaoke machine. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists, and dancers. With the arrival of " talkies" many musical short films were produced. This would become a popular form of entertainment known as the illustrated song, the first step toward music video. Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. Marks and Joe Stern hired electrician George Thomas and various artists to promote sales of their song " The Little Lost Child". In 1894, sheet music publishers Edward B. Other music videos may not have any concept, being only a filmed version of the song's live concert performance.
Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Combining these styles and techniques has become more popular due to the variety for the audience. Some music videos combine different styles with music, such as animation and live-action. Music videos use a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film. These kinds of videos were described by various terms including " illustrated song," "filmed insert," "promotional (promo) film," "promotional clip," "promotional video," "song video," "song clip," or "film clip." Tie-ins and music merchandising can be used for toys or for food or other products.Īlthough the origins of music videos date back to musical short films that first appeared, they again came into prominence when MTV based its format around the medium. There are also cases where music songs are used in tie-in music marketing campaigns that allow them to become more than just a song. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.
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